Accountants are often their clients’ most trusted advisors. And they possess highly specialized, financial skills. Those two things position them well to give financial planning advice. Yet many accountants and tax professionals are reluctant to add this potentially lucrative service to their practice or even team up with an outside advisory firm to provide it.

This strategy brief shares important insights on the role of an accountant in providing financial planning advice and explains how they can overcome the challenges holding them back, sharpen their skills and create a practice that steers clear of conflicts of interest.

It also explores how retirement planning can help accountants launch a financial planning practice. The brief will close by highlighting the journey of one accountant who transitioned his practice by offering financial planning and the challenges he overcame.